The Union Market is a service provided by the Acadia Student's Union, it is a convenience store that also provides students with mailing and dry cleaning servcies. It is basically a one stop shop for students on-campus.
The manager wanted a new logo that was clean and sharp. I came up with a minimal design that contained elements of the Acadia Student's Union branding especially the axe being the focal part of the Acadia University's mascot the Axeman.
For this brand redesign, I came up with practical applications that are currently being used by the store. This includes signage, new uniforms, paper bags and a sign for their popular "Bulk Snax" section.